Vision, Mission and Objectives
To revive the craft of ceramic-making in Malta and promote it as part of the Mediterranean cultural identity both locally and overseas.
Our Mission
To attain long-term client preference as a manufacturer and promoter of hand-crafted ceramics reflecting a Mediterranean character by generating return on investment to shareholders, offering clients a unique and artistic product, and fulfilling employee needs through consistency, honesty and quality.
Our Goals and Objectives
- Regularly review the processes and cost effectiveness of manufacturing and delivery products, so they conform with the industries’ best practices and technological advancements, and ensure a competitive edge.
- Adopt a customer-driven product development attitude so as to achieve a differentiated market position, with a unique combination of strengths in product assortment, price competitiveness, quality, and customer relationship.
- Continuously improve performance with respect to environmental protection in the manufacture and delivery of products.
- Foster a customer-focused and team-building culture by maintaining an open communication with customers and staff.
- Continue to recognise that staff is the most important asset of the business and that their ongoing development and safety is vital to the achievement of our corporate goals.